It’s time to reflect on the meme culture that arose soon after the theatrical premiere of “Morbius,” which has now achieved some sort of success as the top movie on Netflix. Despite being derided by both critics and supporters, “Morbius” managed to endure in the hearts of many thanks to the emergence of widespread inside jokes on the internet that frequently involved the term “It’s Morbin’ Time.” The bad writing and direction of the movie served as a source of inspiration for some of the greatest memes of 2022 among the superhero fandom. Nevertheless, despite the widespread social media fame, “Morbius” was unable to comprehend the real motivation behind the memes, creating a monster in the process.
There are particular instances in the “Morbius” chronology that hint toward a conclusion that may just satiate your appetite for knowledge (or artificial blood, if you’re Morbius). Human psychology experts would have to investigate the origin of this meme to determine why it caught on the way it did. Most crucially, everything came to a head in the studio’s frantic attempt to earn a few Morbillion dollars at the ticket office.
It’s Morbin’ Time
For those who are unaware, the infamous statement is based on the Thing’s catchphrase, “it’s clobberin’ time,” from the “Fantastic Four” comics. Even though the reasoning behind it is not quite rational, it still manages to be humorous. “Morbius” sparked an ongoing online joke in which “fans” made up elements of the movie, beginning with the slogan that Jared Leto’s character never actually says. The prevalent theory is that the original meme originated from a popular tweet that contained the phrase “It’s Morbin’ Time,” which quickly expanded into a vast vocabulary of terms used to refer to the movie and its titular character. This setting gave rise to a variety of other memes, including the taglines “morbing around” and “time to morb.” Leto eventually made mention to the meme in a video he shared to Twitter in which he was seen reading the script for “Morbius 2: It’s Morbin’ Time.”
The crucial feature of this meme is that it originated primarily from non-filmgoers. In reality, some people have used the phrase (and variations on it) when they hadn’t intended to see anything in the first place because they found it humorous. The film’s production company made a serious error as a result of this conundrum, missing the chance to profit from the unusual circumstance.
In typical Sony form, the film company mistook the buzz surrounding “Morbius” for evidence that audiences were truly interested in seeing it (in theaters, no less). In reaction to the pop culture craze, Sony re-released the movie in theatres in early June, but it spectacularly underperformed. Sony unintentionally demonstrated to the audience that their goals were as soulless as “Morbius” itself by caving in to the memes. In fact, a fresh joke quickly spread online, with fans advising Sony to re-release the film because they were too busy to do so during the weekend. Fans truly only wanted the “Morbius” world to end as a result of their jokes, despite claims that a #MorbiusSweep was destined for award season.
The “It’s Morbin’ Saga” has a finale, but it’s not all depressing. When “Morbius” first appeared on Netflix, it firmly established itself as the site’s top movie. Even though it was one of the worst movies of the year, “Morbius” is still a good source for memes. Or for whatever reason, if you want to watch Matt Smith dance like a lunatic.