There’s a good possibility that if you were alive in the 2000s, you, someone you knew, or someone you looked up to, donned a Von Dutch trucker hat. Von Dutch hats were made popular by the sexiest stars of the aughts. Paris Hilton, Lil’ Jon, and everyone in between all wore them, but Ashton Kutcher, the host of “Punk’d,” is most famous for popularising the look in the middle of the 2000s. The criminal underbelly and murder, which played a significant role in the fashion empire’s rapid rise and fall in fashion, are you aware of?
Von Dutch, in the words of Paris Hilton, “was emblematic for Y2K fashion.” Was it, however, iconic enough to die for? “The Curse of Von Dutch: A Brand to Die For,” a new three-part docuseries on Hulu, seeks to reveal the outrageous true story of the Von Dutch brand, as well as the Venice Beach surfers, European garmentos, Hollywood celebrities, and real gangsters who all attempted to seize control of the hot fashion label at any cost.
The Curse of Von Dutch: A Brand to Die For Trailer
One speaker casually mentions, “The tricky thing was, one of the co-creators was charged with first-degree murder,” less than a minute into the teaser. As it turned out, Von Dutch was a company that operated illegally and appeared to be a money-laundering operation. According to an Entertainment Weekly exclusive:
The first episode, “Who Created Von Dutch?” tells the story of a cocaine kingpin and a fledgling gangster who set out to launch a classic Americana fashion brand. Episode 2, “The Art of War,” follows the story as a new investor at Von Dutch sparks creative differences, a series of terminations, and murderous behavior. And the final episode, “Von Douche,” traces Von Dutch’s spiral out of control in the world of fashion as scorned former partners work to sabotage the brand.
Von Dutch was incredibly well-liked by rap and hip-hop musicians like Jay-Z and Beyonce but also became synonymous with bubblegum pop stars like Hilary Duff, Lindsay Lohan, Britney Spears, and Justin Timberlake. Celebrities from today have been spotted wearing Von Dutch in public, including Cardi B, Travis Scott, Lil Uzi Vert, and Shareef O’Neal. Megan Thee Stallion wore the recognisable hat when receiving her MTV Award. This is more of a true crime docuseries than just a documentary about a popular brand because of the sinister drama that unfolds behind the scenes.
On November 18, 2021, “The Curse of Von Dutch: A Brand to Die For” will make its Hulu debut.
